EULA Drafting Service

An End User License Agreement defines the legal relationship between your software and its users — the terms under which the license to use your product is granted, restricted, and revoked. For mobile apps, a EULA is required by both the Apple App Store and Google Play.

EULA requirements for App Store and Google Play

Both Apple and Google require developers to have a EULA in place as a condition of listing on their platforms. Apple's standard EULA is available as a default but offers limited protection to developers — particularly around liability for in-app purchases, data handling disputes, and user-generated content. A custom EULA drafted by TECHLAWG provides substantially stronger protection while satisfying Apple and Google's technical requirements.

What a comprehensive EULA must include

  • License grant — non-exclusive, non-transferable, revocable, personal license to use the software
  • Permitted uses — what users may do with the product
  • Restrictions — reverse engineering, redistribution, commercial use limitations
  • IP ownership — you own the software, trademarks, and content
  • Updates — your right to update the software and the EULA
  • Termination — grounds for license termination and consequences
  • Disclaimer of warranties and limitation of liability
  • Governing law appropriate to your primary market

Related: Terms of Service Drafting

Frequently Asked Questions

What is the difference between a EULA and Terms of Service?

A EULA is specifically about the software license — the rights granted to use your code, the restrictions on that use, and the conditions under which the license terminates. A Terms of Service is broader — covering the commercial relationship, payment, content rules, and dispute resolution. Many SaaS and mobile app products need both: a EULA governing the software license and Terms of Service governing the subscription or service relationship.

Does the App Store require a custom EULA?

Apple requires every App Store application to have a EULA — either Apple's standard EULA or a custom EULA you supply. If you supply a custom EULA, it must be linked in your App Store Connect settings. Google Play has equivalent requirements. Custom EULAs must satisfy both platform requirements and provide meaningful legal protection beyond the standard Apple template, which offers very limited protection to developers.

What restrictions should my EULA include?

Essential EULA restrictions include: prohibiting reverse engineering, decompilation, and disassembly; prohibiting redistribution, resale, or sublicensing; prohibiting use for competitive intelligence or to develop competing products; prohibiting removal of copyright notices; prohibiting use in automated systems or scrapers without authorisation; and prohibiting use that violates applicable law.

Does my SaaS product need a EULA if it is browser-based?

Browser-based SaaS products typically use a Terms of Service rather than a EULA — since users access the service rather than installing software. However, if you distribute desktop applications, browser extensions, mobile apps, or downloadable components alongside your SaaS platform, those components require a EULA. If your SaaS platform includes an API that developers integrate into their own applications, an API Terms of Use is also advisable.

What should my EULA say about AI features?

Your EULA should address: ownership of AI-generated outputs (does the user own what the AI produces?); restrictions on using AI outputs commercially; prohibitions on using AI outputs to train competing models; accuracy disclaimers for AI-generated content; and EU AI Act transparency requirements for chatbot and AI interaction features.

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